Amrit Kiran Singh is currently President, Skill Online Games Institute (SOGI) and the Chief Strategy Advisor to the Founders of Gameskraft Technologies on all business-related matters. Amrit was also the Chairman of the American Chamber of Commerce. The chamber of the 400 US companies that have invested in India such as Google, Microsoft, Boeing, Coca Cola, American Express, IBM etc. He served as the CEO of Jack Daniels, South & Southeast Asia, for more than two decades. He was the Executive Chairman of the International Spirits and Wines Association of India and the Vice Chairman of the World Spirits Alliance, Brussels. He has been India's representative at WHO on the committee for minimizing the negative impact of excessive alcohol consumption and was honoured with the title of "Keeper of the Quaich" by the First Minister of Scotland for helping further the boundaries of Scotch Whisky. He has played a significant role with PMO Niti Aayog and the Inter-Ministerial Task Force in getting the Skilled Online Games industry formalized over the past 12 months.